Puma has collaborated with Cedella Marley, daughter of legend Bob Marley in the latest summer London Olympics 2012 Usain bolt collection. Cedella drew inspiration and design this masterpiece in honor of her father. This is the hottest selling item and it has been out of stock from puma website. It didn't help that Usain Bolt defended his 100 and 200 metre in exhilarating fashion, making him the first athlete to defend in successive Olympics.
Mind you puma is hard focus on penetrating the lifestyle segment with collaboration deals with mini coper, BMW, Ferrari and Mercedes. It fashion is trendy and cool. Perhaps they could restock the military jacket for the fans.
* photos from puma
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