The video in part 2 talks about the technology for performance running; adaptive running.PUMA Mobium Elite is a performance trainer that expands and contracts as the foot moves. Rooted in anatomy and inspired by nature, PUMA Mobium Elite is the product of two years intense design and development based on how the foot moves. Considering that the foot expands in three directions, longitudinally, laterally and vertically, PUMA's innovative footwear adapts with the body in motion, encouraging a more natural and efficient mid-foot strike.
Louis Joseph, Director Strategy and Innovation discusses the technological innovation behind PUMA Mobium: "PUMA's sport innovations have always focused on provocative, risk-taking ideas aimed at enhancing the athlete experience. In the case of the Mobium Elite, PUMA has combined performance research with imagination to produce an entirely new class of running footwear. Developed with the vision of creating dynamic products that move with the human body in motion, the Mobium Elite represents the premier model within PUMA's new Adaptive Running collection. Designed to expand and contract with the foot's changing shape during the gait cycle, the Mobium Elite is a first generation concept built to challenge the conventional standard of static footwear construction. Incorporating a host of patent pending technologies, we are excited by the prospects of the Mobium Elite trainer and believe that Adaptive Running is a breakthrough proposition with transformational potential."
PUMA Mobium Elite's Mobium Band is constructed to enhance the foot's natural spring. Running through the outsole in a "figure eight" it's designed to work dynamically like the tendons in the foot. The more force applied, the more spring it returns. Runners check them out.
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